Thursday, March 13, 2008

My employee's opinions are his own; the GM spat

I always wondered about how effective are blog disclaimers along the lines of "These opinions are my own and do not necessarily represent my employer's point of view".

It is easy to dismiss one lone voice inside the walls of a cube farm, but look at what happens when the press makes a piñata out of GM CEO Rick Wagoner over a comment made by GM chairman-turned-blogger on the topic of global warming:

General Motors Chairman Bob Lutz may think that global warming is "a crock," but GM CEO Rick Wagoner made it clear at a press event Tuesday that GM doesn't share Lutz's views. Instead, Wagoner believes that global warming is a very real issue facing the planet and that automakers must take action.
"The comments weren't coming out of our company," Wagoner told The Detroit News at the event.

Wagoner continued by saying that average temperatures around the world are on the rise, and while there is no definitive evidence linking cars to global warming, it's GM's goal to reduce its vehicles' CO2 emissions.

Lutz defended his stance on global warming on GM's corporate blog last month, saying "My beliefs are mine and I have a right to them." However, Lutz insists that he shares GM's stance on "the removal of cars and trucks from the environmental equation."

Take note, Bob Lutz used his blog to address the negative media buzz.

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